Privacy Policy
Your privacy is important to us. This Privacy Policy explains how DMJS Premier Branding Ltd, trading as Premier Poker Chips, collects, uses, stores, and protects your personal information, and outlines your rights under applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR).
We are committed to handling your personal information responsibly, transparently, and securely.
Who We Are (Data Controller)
DMJS Premier Branding Ltd is the data controller responsible for your personal information. If you have any questions about this policy or how your data is handled, please Contact Us.
Information We Collect
When you visit, register, or place an order on PremierPokerChips.com, we may collect the following information:
- Your name, billing and delivery address.
- Contact details such as email address and telephone number.
- Payment-related information (processed securely by our payment provider – we do not store card details).
- Account login details (if you create an account).
- Information about how you use our website.
- Communications you send to us by email, contact forms, or post.
We only collect personal information that is necessary, relevant, and proportionate for the purposes for which it is collected.
We do not routinely record telephone conversations.
How We Use Your Information
We only use your personal information where we have a lawful basis to do so under UK GDPR. These include:
Contractual Necessity
We process your personal information to perform our contract with you, including to:
- Create and manage your account (if applicable).
- Process and fulfil your orders.
- Take payment and issue receipts.
- Communicate with you regarding your purchases.
- Provide customer support.
- Protect and defend our legal rights.
Legitimate Interests
We may process your personal information where it is necessary for our legitimate business interests, provided these do not override your rights. This includes:
- Responding to enquiries and providing customer support.
- Preventing fraud and ensuring website security.
- Improving our website, products, and services.
- Analysing customer feedback.
- Administering and maintaining our website and systems.
- Promoting our products and services to existing customers where permitted by law.
Consent
Where required, we will rely on your consent to:
- Send you marketing emails or newsletters.
- Contact you with special offers or promotional content.
- Use images of your custom designs online to promote those products.
You can withdraw your consent or unsubscribe from marketing communications at any time by using the unsubscribe link in our emails, updating your preferences in your account, or contacting us directly.
Legal Obligations
We may process your personal information where required to comply with legal, regulatory, accounting, or taxation obligations, or in response to lawful requests from authorities.
Vital Interests
In rare cases, we may process your personal information where necessary to contact you urgently, for example in relation to a product safety issue or recall.
Sharing Your Information
We do not sell or rent your personal information to third parties for their own marketing purposes.
We may share your personal information with trusted third parties where necessary, including:
- Payment service providers.
- Courier and delivery companies.
- Fraud prevention and security services.
- IT and website service providers.
These third parties are required to handle your information securely and only for specified purposes.
How Long We Keep Your Information
We retain personal information only for as long as necessary, including:
- While your account remains active.
- While you are subscribed to marketing communications.
- As required to fulfil orders and provide customer support.
- To meet legal, accounting, and regulatory obligations.
- For fraud prevention and dispute resolution.
You may request deletion of your personal information at any time. Please note that some information must be retained to comply with legal obligations.
How We Store and Protect Your Information
We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse.
Payment transactions are handled securely by our payment provider. We do not store your debit or credit card details on our servers.
Access to customer accounts is password-protected. You are responsible for keeping your password confidential.
Cookies
Our website uses cookies to improve functionality and user experience. Where required, cookies are only used with your consent.
For full details, please see our Cookie Policy.
Sensitive Personal Information
We do not intentionally collect sensitive personal data (such as information relating to health, race, religion, political opinions, or criminal records). Please do not provide such information to us.
Your Rights
Under UK GDPR, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate data.
- Request erasure of your personal information.
- Restrict or object to certain processing.
- Request data portability where applicable.
- Lodge a complaint with the Information Commissioner’s Office (ICO).
To exercise any of these rights, please Contact Us.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our security practices. Any updates will be posted on this page.
We encourage you to review this policy periodically.
Last updated: 29 January 2026.
Last reviewed: 29 January 2026.